El Email Marketing Sigue Siendo el Rey
Dentro de las maneras de llegar a tus potenciales compradores hay muchas tácticas que podríamos incluir dentro del Marketing Digital, [...]
5 pasos fundamentales para una estrategia digital
Muchas empresas dicen o creen tener muy claro cuál es su Estrategia Digital y piensan que con estar presentes en [...]
Los 3 Factores para Lograr Resultados en SEO
Hay muchos factores que influyen para que nuestras páginas web aparezcan en los primeros lugares de los buscadores como Google, [...]
Dakar Rally in Saudi Arabia? The Great Wall Motors approach
The Chilean automotive industry has some distinctive characteristics that make it one of the most competitive in the world. [...]
Marketing Plan for an “Online Educational Support System”
Executive Summary Business Vision The Online Educational Support System will provide a web based academic coordinator manager system for [...]
Argentina: A creative advertising country
Description of Argentina Argentina is the second largest country in South America behind Brazil, and the third economy of [...]
The Toyota Accident: The Importance of a Good Corporate Image
When we think in a company´s corporate image we can assimilate this concept to persons or human beings, which [...]
Captivate Network: Michael DiFranza venture
See Michael DiFranza presentation here
Color Kinetics: Light your colorful mind
See the George Mueller presentations here
MarketSoft Corporation: Winning the Marketplace
See the Greg Erman presentation here
Transbank: Pay everything with “Redcompra” Marketing Campaign could work in South Africa?
The Chilean Marketing Communication Campaign The Chilean company Transbank was thinking in a subprime post-crisis campaign for their debit [...]
KEURIG: Coffee House Taste by the Cup
See the Nick Lazaris presentation here
DirecTV: Prepaid television for all?
Introduction During the year 2008 the satellite pay-tv company DirecTV (DTV) developed an interesting marketing campaign in Chile, focusing [...]
Why Wal-Mart uses different brands?
Intercultural Communication In today’s changing and demanding world, companies or maybe we have to say transnational companies are trying [...]
Master Dog “Dog Lover” marketing campaign in UK
Introduction The present report is to analyze a marketing communication campaign that has been developed in the country of [...]