Graduación de Educación Ejecutiva Universidad de Chile
El 14 de junio de 2013, los profesionales que cursaron sus estudios durante el año académico 2012, recibieron su diploma [...]
Tercer Encuentro Postgrados Universia Trabajando
El 27 y 28 de septiembre, Educación Ejecutiva de Ingeniería Industrial participó en el III Encuentro de Postgrados organizado por [...]
Teoría de Colas: Estudie el Retail para vender más
Una opción es el Diplomado en Gestión de Retail del departamento de Ingeniería Industrial de la Universidad de Chile. "El [...]
Matrícula de Postítulos y Diplomados creció un 25% en 2011
Durante el 2011 se alcanzó un total de 7.221 matrículas de postítulos y diplomados en universidades, lo que significó un [...]
Dakar Rally in Saudi Arabia? The Great Wall Motors approach
The Chilean automotive industry has some distinctive characteristics that make it one of the most competitive in the world. In [...]
Marketing Plan for an “Online Educational Support System”
Executive Summary Business Vision The Online Educational Support System will provide a web based academic coordinator manager system for Universities, [...]
Argentina: A creative advertising country
Description of Argentina Argentina is the second largest country in South America behind Brazil, and the third economy of all [...]
The Toyota Accident: The Importance of a Good Corporate Image
When we think in a company´s corporate image we can assimilate this concept to persons or human beings, which have [...]
Captivate Network: Michael DiFranza venture
See Michael DiFranza presentation here
Color Kinetics: Light your colorful mind
See the George Mueller presentations here
MarketSoft Corporation: Winning the Marketplace
See the Greg Erman presentation here
Transbank: Pay everything with “Redcompra” Marketing Campaign could work in South Africa?
The Chilean Marketing Communication Campaign The Chilean company Transbank was thinking in a subprime post-crisis campaign for their debit card [...]
KEURIG: Coffee House Taste by the Cup
See the Nick Lazaris presentation here
DirecTV: Prepaid television for all?
Introduction During the year 2008 the satellite pay-tv company DirecTV (DTV) developed an interesting marketing campaign in Chile, focusing on [...]
