Redes Sociales
The marketing communications theories have changed in the last decades, the traditional way of making advertising has less influence, the mass market have been impacted by technology, making it more shrunk and fragmented. This has made traditional advertising model more expensive and less effective. Internet has made 2 great things, individualization and customizations of marketing [...]
When we talk about analyzing the value of a company or a capital investment in equipment, R&D projects, new plants, new machinery, or future ventures into new markets as well as expansion and inclusion of new activities, we have a various range of techniques to measure the capital investment appraisal. Like Ian Giddy says, “finding [...]
The purpose of the present report is to make a summation of topics that a company must consider on to implement a Metrics Measurement Plan. – Introduction to Metrics in the Companies Most companies have several different reporting systems and productivity tools to collect and display data related to sales, customer activity, marketing campaigns, market [...]
Since the expansion of the internet is growing and reaching more countries and more people around the world uses it, the companies are taking their web site globally, especially those that run ecommerce (Yunker, 2007). There are few challenges to aboard this potential online audience: develop web sites for foreign markets optimized for regional buyers, [...]
The social media website Facebook (FB) is making changes in its look, adding new features to improve the experience in their site. According to an Engineer Manager at FB, “it will be easier to keep up with the people in your life no matter how frequently or infrequently you´re on FB”. New feeds will act [...]
This study explores the use of new Marketing Strategies using Social Media Networking to promote product and services through the study of three cases that shows us ways to use these and improve our brand or our relationship with the customers. If we think in the traditional marketing, it relies on the advertising itself to [...]
I found an interesting situation related with the Pharmaceutical Companies and Facebook. In August 15 of 2011, no more than a month ago, these companies started to be legally required to disclose all the information related with benefits, risk, and contraindications of their products and if they sponsorship friendly or useful information about diseases in [...]
The International company Nestle had one of a case in Social Medias in 2010, and their strategy is an example of a bad communication that unleashed a corporate crisis. It all begun on march 17 when Greenpeace published are article about Nestle and the use of Palm Oil from Indonesia to elaborate their products and [...]
Reading the article “Blogging: A new play in your marketing game plan” it´s very clear that now and in the future this new medias (including blogs, forums, Facebook, Twitter, Linkedin, Youtube, and any other new social network) are going to be one of the most important ones to connect and be related with customers and [...]