Redes Sociales

Marketing Plan for an “Online Educational Support System”

By |2020-04-02T20:28:01-04:00Diciembre 31st, 2012|

Executive Summary Business Vision The Online Educational Support System will provide a web based academic coordinator manager system for Universities, Professional Institutes and Technical Training centers that give professional training services to persons and companies under the ISO 9001: 2008 and the Chilean 2728 Quality Norms, we are talking about the Technical Training Agencies, the Chilean [...]

Kit Kat: The rising power of customers

By |2020-04-02T20:28:01-04:00Agosto 29th, 2012|

The marketing communications theories have changed in the last decades, the traditional way of making advertising has less influence, the mass market have been impacted by technology, making it more shrunk and fragmented. This has made traditional advertising model more expensive and less effective. Internet has made 2 great things, individualization and customizations of marketing and [...]

Seminario Internacional Redes Sociales en Universidad de Chile

By |2020-04-02T20:28:02-04:00Julio 18th, 2012|

El 5 de julio, Iniciativa Científica Milenio y Educación Ejecutiva de Ingeniería Industrial organizaron el Seminario Internacional “Redes sociales: desafíos en la empresa”. Crear valor a través del análisis de las redes sociales, red de consumidores, cambio social, credibilidad de la información y resultados fueron algunos de los temas que se abordaron en este evento que contó [...]

Use Simple or Complex Evaluation Tools: The Facebook Example

By |2020-04-02T20:28:03-04:00Diciembre 7th, 2011|

When we talk about analyzing the value of a company or a capital investment in equipment, R&D projects, new plants, new machinery or future ventures into new markets as well as expansion and inclusion of new activities, we have a various range of techniques to measure the capital investment appraisal. Like Ian Giddy says, “finding a [...]

Use of Metrics: Evaluating a Development Plan

By |2020-04-02T20:28:04-04:00Noviembre 24th, 2011|

The purpose of the present report is to make a summation of topics that a company has to consider on to implement a Metrics Measurement Plan. 1. - Introduction to Metrics in the Companies Most companies have several different reporting systems and productivity tools to collect and display data related to sales, customer activity, marketing campaigns, [...]

Internet Payments across International Borders

By |2013-09-06T17:04:53-04:00Noviembre 12th, 2011|

Since the expansion of the internet is growing and reaching more countries and more people around the world uses it, the companies are taking their web site globally, especially those that run ecommerce (Yunker, 2007). There are few challenges to aboard this potential online audience: develop web sites for foreign markets optimized for regional buyers, the [...]

Internet on Developing Nations

By |2020-04-02T20:28:04-04:00Octubre 25th, 2011|

According to studies made for the OECD and the US Department of Commerce the massification and increase of the penetration of internet in Developing Nations will be related to the significant divides between rural and urban connectivity, as well as differences in income, education and gender factors. One of the strategies to attract investments is to [...]

Did Facebook commit a mistake?

By |2020-04-02T20:28:04-04:00Octubre 17th, 2011|

The social media website Facebook (FB) is making changes in its look, adding new features to improve the experience in their site. According to an Engineer Manager at FB, “it will be easier to keep up with the people in your life no matter how frequently or infrequently you´re on FB”. New feeds will act more [...]

Web Site Design: Functional Specifications

By |2013-09-13T20:53:41-04:00Octubre 15th, 2011|

Project Overview Institution Information The institution “Programs for Executives – PROFEX.COM” belongs to the Industrial Engineering School of a Private University located in the city of Santiago of Chile. Its purpose is to satisfy the needs of executives and professional involved in the companies and organization management. Annually transmits it´s knowledge and practical experience to more [...]

Social Networking Marketing Strategies

By |2020-04-02T20:28:04-04:00Septiembre 23rd, 2011|

This study explores the use of new Marketing Strategies using Social Media Networking to promote product and services through the study of three cases that shows us ways to use these and improve our brand or our relationship with the customers. If we think in the traditional marketing, it relies on the advertising itself to get [...]

Drug Companies vs Facebook

By |2013-09-06T17:45:01-04:00Septiembre 22nd, 2011|

I found an interesting situation related with the Pharmaceutical Companies and Facebook. In August 15 of 2011, no more than a month ago, these companies started to be legally required to disclose all the information related with benefits, risk and contraindications of their products and if they sponsorship friendly or useful information about diseases in online [...]

Nestle´s Mistake in Social Media Networking

By |2020-04-02T20:28:05-04:00Septiembre 20th, 2011|

The International company Nestle had one of a case in Social Medias in 2010, and their strategy is an example of a bad communication that unleashed a corporate crisis. It all begun on march 17 when Greenpeace published are article about Nestle and the use of Palm Oil from Indonesia to elaborate their products and their [...]

Banks´ Cyberspace Attacks

By |2020-04-02T20:28:05-04:00Septiembre 15th, 2011|

It seems that the best way to avoid phishing attacks is the called Two Factor Authentication (TFA) method, that in simple word uses two independent kind of authentication methods, one “you know”, in the most cases your password, and the other can be one “you have”, most of them are pin number generators called One Time [...]

Phishing, a barrier to E-commerce

By |2020-04-02T20:28:05-04:00Septiembre 13th, 2011|

Phishing is a criminal mechanism employing both social engineering and technical subterfuge to steal consumers’ personal identity data and financial account credentials carried out by email spooling or instant messaging threats. The way it works is that you enter details at fake websites, that look and feel almost identical to the legitimate one, then they capture [...]

The Community Managers, Do we need them?

By |2020-04-02T20:28:05-04:00Septiembre 11th, 2011|

Reading the article “Blogging: A new play in your marketing game plan” it´s very clear that now and in the future this new medias (including blogs, forums, Facebook, Twitter, Linkedin, Youtub, and any other new social network) are going to be one of the most important ones to connect and be related with customers and get [...]

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