Tópicos para una Investigación de Mercado
1.- Investigación de Mercado para la comercialización de un nuevo producto ¿Cómo iniciar una investigación de mercado? Antes que nada, [...]
Doing Business in India, the ABB cultural adaptation case
Brief Story of India India is the second most populous country in the world, with an estimate population approaching [...]
Organization behavior: depends on the culture?
When we try to figure what is going to happen in the next years in the labor market, it [...]
Bet for emerging markets
As the world has become more competitive, global and complex every year, it is important to have information and a [...]
Foreign Market Entry – An Article Review
Introduction One of the most important strategic decisions a company has to take is the way they will support and [...]
Global climate change: Equal for every one?
In these days the world´s global warming is one of the biggest concerns of humanity. In the past there [...]
The power of adaptation in Asian Nations
To understand national cultures and how they vary depending on specific countries, the social psychologist Geert Hofstede conducted one of [...]
Cirque du Soleil: An example of a Global Export Company
The world known Cirque du Soleil is at this days the largest cultural export company of Canada (Nestruck, 2009), growing [...]
FDI in Developing Countries: The Chilean Mining Experience
In the decade of the 60ies, the 45 percent of the copper production was in US Company´s hands, being the [...]
Stages of Marketing Research Process
Step 1: Problem Definition The first step in any marketing research project is to define the problem. In defining [...]
Wendy´s Case: Marketing Research to Resolve a Management Problem
Executive Summary Wendy´s is a restaurant chain that is immersed in the Fast Food Restaurant Industry where we can [...]
Statistical Methods: Helping Dell to Promote Products
The company Dell has conducted a survey to their recent purchasers of Dell PCs and notebooks. One of the [...]
Marketing Research: Subaru´s Looking for Long-term Relationship with Customers
We can describe customer loyalty as the fact that people chooses to buy or use a particular product, brand [...]
Starbucks: A Marketing Research Lesson
When thinking in Starbucks, we recall on one of the largest coffeehouse companies in the world (Malhotra, 2010). But [...]
Research Design for Accurate Decisions
Since Dell Inc. was created, their main strategy has been to use a low-cost and direct-sales model focused on [...]