The company Dell Inc. competes in an intense and growing market, with a large number of competitors, however, it is still the number one in direct-sales computer vendor (Malhotra, 2010, p. 774). Their products and services go through households to enterprise customers in a wide variety like PC and notebooks, network servers, workstations, storage systems, [...]
LG Mobile Phones in collaboration with the crowdsourcing company Crowd Spring made in 2010 a campaign that consisted in a competition to get new definitions for the next generation of mobile communication. The participant had the chance to give their vision of the next generation of mobile phone and predict what´s next in 2 or [...]
The term “Marketing Mix” first appeared in the 50s and was a term uses by Neil Borden is his classes but was an early idea of James Culliton that in the 40s described the Marketing Manager as a “mixer of ingredients”. Later in 1960 Jerome McCarthy grouped these ingredients in the 4Ps that we know until now: [...]
This study explores the use of new Marketing Strategies using Social Media Networking to promote product and services through the study of three cases that shows us ways to use these and improve our brand or our relationship with the customers. If we think in the traditional marketing, it relies on the advertising itself to [...]
I found an interesting situation related with the Pharmaceutical Companies and Facebook. In August 15 of 2011, no more than a month ago, these companies started to be legally required to disclose all the information related with benefits, risk, and contraindications of their products and if they sponsorship friendly or useful information about diseases in [...]
The International company Nestle had one of a case in Social Medias in 2010, and their strategy is an example of a bad communication that unleashed a corporate crisis. It all begun on march 17 when Greenpeace published are article about Nestle and the use of Palm Oil from Indonesia to elaborate their products and [...]
Reading the article “Blogging: A new play in your marketing game plan” it´s very clear that now and in the future this new medias (including blogs, forums, Facebook, Twitter, Linkedin, Youtube, and any other new social network) are going to be one of the most important ones to connect and be related with customers and [...]