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Nestle´s Mistake in Social Media Networking

By |2023-07-15T11:00:15-04:00Septiembre 20th, 2011|

The International company Nestle had one of a case in Social Medias in 2010, and their strategy is an example of a bad communication that unleashed a corporate crisis. It all begun on march 17 when Greenpeace published are article about Nestle and the use of Palm Oil from Indonesia to elaborate their products and [...]

The Community Managers, Do we need them?

By |2023-07-15T11:03:49-04:00Septiembre 11th, 2011|

Reading the article “Blogging: A new play in your marketing game plan” it´s very clear that now and in the future this new medias (including blogs, forums, Facebook, Twitter, Linkedin, Youtube, and any other new social network) are going to be one of the most important ones to connect and be related with customers and [...]

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