Firma convenio Universidad del Pacifico de Perú

By |2020-04-08T22:59:24-04:00Agosto 24th, 2019|

Pacífico Business School, de la Universidad del Pacífico de Perú, firmó un convenio con la Pontificia Universidad Católica de Chile con el fin de brindar a sus nuestros estudiantes una oferta educativa de calidad internacional. Se contó con la presencia de Giuliana Leguía, Directora General (e) del Pacífico Business School; Martin Meister, Director Ejecutivo de [...]

Firma convenio UTEPSA de Bolivia y la Pontificia Universidad Católica de Chile

By |2020-04-08T19:34:09-04:00Agosto 28th, 2018|

Con el fin de aportar significativamente a los profesionales que buscan la capacitación para encontrar oportunidades y mejorar su calidad de vida laboral y profesional, UTEPSA busca alianzas con Universidades de prestigio en otros países; teniendo como objetivo, complementar y fortalecer el conocimiento de los profesionales en el área de Postgrado; de esta manera da [...]

Charla Marketing Digital en Bolivia

By |2020-04-08T20:26:46-04:00Agosto 27th, 2018|

En el marco de la firma del convenio entre la Universidad UTEPSA de Bolivia y la Pontificia Universidad Católica de Chile es que el 27 de agosto se realizó una charla magistral a los alumnos de UTEPSA denominado "Marketing Digital", Planificando las Tácticas. [...]

Arequipa y Huancayo: Conferencia sobre transformación digital de las organizaciones

By |2020-04-08T18:02:42-04:00Junio 12th, 2018|

La Escuela de Posgrado de la Universidad Continental del Perú organizó en la cuidad de Huancayo la conferencia magistral “Claves para la transformación digital de las organizaciones”, que se realizó en el marco de la alianza estratégica entre la Pontificia Universidad Católica de Chile y la Universidad Continental del Perú. La conferencia estuvo a cargo [...]

Argentina: A creative advertising country

By |2020-04-02T20:28:01-04:00Diciembre 27th, 2012|

Description of Argentina Argentina is the second largest country in South America behind Brazil, and the third economy of all Latin American nations reaching a GDP (ppp) per capita of almost 15,000 dollars (Index Mundi, 2011). The country covers a territory of almost 2.8 million square meters from a sub-tropical climate by the north to the [...]

Why Wal-Mart uses different brands?

By |2020-04-02T20:28:01-04:00Octubre 24th, 2012|

Intercultural Communication In today’s changing and demanding world, companies or maybe we have to say transnational companies are trying to wonder if it is possible to have a global brand around the world. The answer is not easy and it does not have a unique response. The main problem that has to be faced is that [...]

Doing Business in Brazil: The Walmart and Lenovo cases

By |2020-04-02T20:28:02-04:00Abril 30th, 2012|

Brief Story of Brazil Brazil is the 5th largest economy in the world, and by coincidence is also the 5th country by population and area, with an estimate population of 200 million people toward the year 2007. In his history has been an important source of raw materials and natural resources like coffee, sugar, soy beans, [...]

Doing Business in India, the ABB cultural adaptation case

By |2020-04-02T20:28:02-04:00Abril 21st, 2012|

Brief Story of India India is the second most populous country in the world, with an estimate population approaching 1.200 million. Has a literacy rate of 65 percent with a great degree or regional variation. Almost 30 percent live in urban areas, with more than 35 cities reaching 1 million people. As a country, India covers [...]

Organization behavior: depends on the culture?

By |2020-04-02T20:28:02-04:00Abril 19th, 2012|

When we try to figure what is going to happen in the next years in the labor market, it is difficult to imagine that everything will be the same. Globalization, cross-culture interactions and influences, people´s aging, fast technological changes, and a large list of new scenarios and conditions will stress companies and employees. These conditions will [...]

Bet for emerging markets

By |2013-09-06T16:14:41-04:00Abril 11th, 2012|

As the world has become more competitive, global and complex every year, it is important to have information and a benchmark tool to analyze and understand how countries perform. In this scenario, for more than 30 years, the World Economic Forum´s annual Global Competitiveness Reports has elaborate The Global Competitiveness Index (GCI) that measures the productivity, [...]

Foreign Market Entry – An Article Review

By |2020-04-02T20:28:02-04:00Abril 8th, 2012|

Introduction One of the most important strategic decisions a company has to take is the way they will support and increase their activities in the long-term. For this, the firms have multiple opportunities abroad their frontiers. In this essay we will review some Foreign Market entry modes and considerations to take in account to capture some [...]

Global climate change: Equal for every one?

By |2020-04-02T20:28:02-04:00Abril 4th, 2012|

In these days the world´s global warming is one of the biggest concerns of humanity. In the past there were controversy about the causes and if it was an irreversible and cyclic process where the human activity didn´t have something to say. In the year 2007 a scientific report issued by the United Nation concluded that [...]

The power of adaptation in Asian Nations

By |2013-09-06T16:19:51-04:00Marzo 28th, 2012|

To understand national cultures and how they vary depending on specific countries, the social psychologist Geert Hofstede conducted one of the most comprehensive studies of how values in the workplace are influenced by culture (Hofstede, 2012) based in 4 value dimensions. With this in mind, we have to discover if the management style has to be [...]

Cirque du Soleil: An example of a Global Export Company

By |2020-04-02T20:28:02-04:00Marzo 21st, 2012|

The world known Cirque du Soleil is at this days the largest cultural export company of Canada (Nestruck, 2009), growing to a truly global entertainment transnational. According to his founder Mr. Laliberté the revenues in the year 2010 arrived to $850 million, estimating to reach $ 1 billion in 2011 (Sylt, C. & Reid, C., 2011). [...]

Internet Payments across International Borders

By |2023-07-30T10:38:30-04:00Noviembre 12th, 2011|

Since the expansion of the internet is growing and reaching more countries and more people around the world uses it, the companies are taking their web site globally, especially those that run ecommerce (Yunker, 2007). There are few challenges to aboard this potential online audience: develop web sites for foreign markets optimized for regional buyers, [...]

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