The marketing communications theories have changed in the last decades, the traditional way of making advertising has less influence, the mass market have been impacted by technology, making it more shrunk and fragmented. This has made traditional advertising model more expensive and less effective. Internet has made 2 great things, individualization and customizations of marketing and [...]
El 5 de julio, Iniciativa Científica Milenio y Educación Ejecutiva de Ingeniería Industrial organizaron el Seminario Internacional “Redes sociales: desafíos en la empresa”. Crear valor a través del análisis de las redes sociales, red de consumidores, cambio social, credibilidad de la información y resultados fueron algunos de los temas que se abordaron en este evento que contó [...]
When we talk about analyzing the value of a company or a capital investment in equipment, R&D projects, new plants, new machinery, or future ventures into new markets as well as expansion and inclusion of new activities, we have a various range of techniques to measure the capital investment appraisal. Like Ian Giddy says, “finding [...]
The purpose of the present report is to make a summation of topics that a company must consider on to implement a Metrics Measurement Plan. – Introduction to Metrics in the Companies Most companies have several different reporting systems and productivity tools to collect and display data related to sales, customer activity, marketing campaigns, market [...]
Since the expansion of the internet is growing and reaching more countries and more people around the world uses it, the companies are taking their web site globally, especially those that run ecommerce (Yunker, 2007). There are few challenges to aboard this potential online audience: develop web sites for foreign markets optimized for regional buyers, [...]
According to studies made for the OECD and the US Department of Commerce the massification and increase of the penetration of internet in Developing Nations will be related to the significant divides between rural and urban connectivity, as well as differences in income, education, and gender factors. One of the strategies to attract investments is [...]
The social media website Facebook (FB) is making changes in its look, adding new features to improve the experience in their site. According to an Engineer Manager at FB, “it will be easier to keep up with the people in your life no matter how frequently or infrequently you´re on FB”. New feeds will act [...]
Project Overview Institution Information The institution “Programs for Executives – PROFEX.COM” belongs to the Industrial Engineering School of a Private University located in the city of Santiago of Chile. Its purpose is to satisfy the needs of executives and professional involved in the companies and organization management. Annually transmits it´s knowledge and practical experience to [...]
This study explores the use of new Marketing Strategies using Social Media Networking to promote product and services through the study of three cases that shows us ways to use these and improve our brand or our relationship with the customers. If we think in the traditional marketing, it relies on the advertising itself to get [...]
It seems that the best way to avoid phishing attacks is the called Two Factor Authentication (TFA) method, that in simple word uses two independent kind of authentication methods, one “you know”, in the most cases your password, and the other can be one “you have”, most of them are pin number generators called One Time [...]
Phishing is a criminal mechanism employing both social engineering and technical subterfuge to steal consumers’ personal identity data and financial account credentials carried out by email spooling or instant messaging threats. The way it works is that you enter details at fake websites, that look and feel almost identical to the legitimate one, then they capture [...]
Reading the article “Blogging: A new play in your marketing game plan” it´s very clear that now and in the future this new medias (including blogs, forums, Facebook, Twitter, Linkedin, Youtube, and any other new social network) are going to be one of the most important ones to connect and be related with customers and [...]