Pfizer´s Exubera: Changing the strategy, looking for new customers
As we saw in the Eli Lilly case, the company tried to sell products like the synthetic insulin Humulin, where [...]
Shifting the basis of competition: The DoCoMo opportunity
The company DoCoMo built their strategy for its “i-mode” service around some competitive advantages related with the exclusiveness and restricted [...]
The amazing iPod: “Open the pod bay door, HAL”
It´s amazing how the iPod was developed. We can make the questions, what drives an innovative product? The technology, the [...]
Looking for Competitive Advantages: The Schwab Company
The company Schwab has faced diverse threats and opportunities within its life. The first one was in 1975 when the [...]
Eli Lilly Case: Looking for the pain
In the year 1995 Eli Lilly and Company (ELC) was enjoying a great success with their results, being by far [...]
Crossing the chasm: Choosing the right market for Color Kinetics
In the year 1999 the LED technology had some difficulties remaining to the product itself, like being expensive, difficult to [...]
The Genzyme case: Beyond innovation
The company Genzyme and their starting product Ceredase are clear examples of a firm that went beyond innovation, reaching the status [...]
Doing Business in Brazil: The Walmart and Lenovo cases
Brief Story of Brazil Brazil is the 5th largest economy in the world, and by coincidence is also the 5th [...]
Tópicos para una Investigación de Mercado
1.- Investigación de Mercado para la comercialización de un nuevo producto ¿Cómo iniciar una investigación de mercado? Antes que nada, Usted [...]
Doing Business in India, the ABB cultural adaptation case
Brief Story of India India is the second most populous country in the world, with an estimate population approaching 1.200 [...]
Organization behavior: depends on the culture?
When we try to figure what is going to happen in the next years in the labor market, it is [...]
Bet for emerging markets
As the world has become more competitive, global and complex every year, it is important to have information and a [...]
Foreign Market Entry – An Article Review
Introduction One of the most important strategic decisions a company has to take is the way they will support and [...]
Global climate change: Equal for every one?
In these days the world´s global warming is one of the biggest concerns of humanity. In the past there were [...]
The power of adaptation in Asian Nations
To understand national cultures and how they vary depending on specific countries, the social psychologist Geert Hofstede conducted one of [...]