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Stages of Marketing Research Process

By |2020-04-02T20:28:02-04:00Marzo 11th, 2012|

Step 1: Problem Definition The first step in any marketing research project is to define the problem. In defining the problem, the researcher should take into account the purpose of the study, the relevant background information, what information is needed, and how it will be used in decision making. Problem definition involves discussion with the decision [...]

Statistical Methods: Helping Dell to Promote Products

By |2013-09-06T16:27:55-04:00Febrero 27th, 2012|

The company Dell has conducted a survey to their recent purchasers of Dell PCs and notebooks. One of the goals for this investigation is to determine if some of the customers will recommend Dell to their friends and family for a purchase (Malhotra, 2010, p. 774-775). For this we will explore with 2 statistical methods: One-Way [...]

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