Transbank: Pay everything with “Redcompra” Marketing Campaign could work in South Africa?

By |2020-04-02T20:28:01-04:00Diciembre 19th, 2012|

The Chilean Marketing Communication Campaign The Chilean company Transbank was thinking in a subprime post-crisis campaign for their debit card service Redcompra (something like “purchase network”) near the summer season of 2009. One of the major reasons to develop it was the constant awareness they had to make with the brand; people did not use the [...]