Intercultural Communication In today’s changing and demanding world, companies or maybe we have to say transnational companies are trying to wonder if it is possible to have a global brand around the world. The answer is not easy and it does not have a unique response. The main problem that has to be faced is that [...]
Brief Story of Brazil Brazil is the 5th largest economy in the world, and by coincidence is also the 5th country by population and area, with an estimate population of 200 million people toward the year 2007. In his history has been an important source of raw materials and natural resources like coffee, sugar, soy beans, [...]
Brief Story of India India is the second most populous country in the world, with an estimate population approaching 1.200 million. Has a literacy rate of 65 percent with a great degree or regional variation. Almost 30 percent live in urban areas, with more than 35 cities reaching 1 million people. As a country, India covers [...]
When we try to figure what is going to happen in the next years in the labor market, it is difficult to imagine that everything will be the same. Globalization, cross-culture interactions and influences, people´s aging, fast technological changes, and a large list of new scenarios and conditions will stress companies and employees. These conditions will [...]
As the world has become more competitive, global and complex every year, it is important to have information and a benchmark tool to analyze and understand how countries perform. In this scenario, for more than 30 years, the World Economic Forum´s annual Global Competitiveness Reports has elaborate The Global Competitiveness Index (GCI) that measures the productivity, [...]
Introduction One of the most important strategic decisions a company has to take is the way they will support and increase their activities in the long-term. For this, the firms have multiple opportunities abroad their frontiers. In this essay we will review some Foreign Market entry modes and considerations to take in account to capture some [...]
To understand national cultures and how they vary depending on specific countries, the social psychologist Geert Hofstede conducted one of the most comprehensive studies of how values in the workplace are influenced by culture (Hofstede, 2012) based in 4 value dimensions. With this in mind, we have to discover if the management style has to be [...]
The world known Cirque du Soleil is at this days the largest cultural export company of Canada (Nestruck, 2009), growing to a truly global entertainment transnational. According to his founder Mr. Laliberté the revenues in the year 2010 arrived to $850 million, estimating to reach $ 1 billion in 2011 (Sylt, C. & Reid, C., 2011). [...]
In the decade of the 60ies, the 45 percent of the copper production was in US Company´s hands, being the largest producer and consumer and accounting for most of the output of the copper mines of South America (Copper Development Association, n.d.), in the last years the industry has changed. Now Chile is the world´s major [...]