The marketing communications theories have changed in the last decades, the traditional way of making advertising has less influence, the mass market have been impacted by technology, making it more shrunk and fragmented. This has made traditional advertising model more expensive and less effective. Internet has made 2 great things, individualization and customizations of marketing and [...]
El 5 de julio, Iniciativa Científica Milenio y Educación Ejecutiva de Ingeniería Industrial organizaron el Seminario Internacional “Redes sociales: desafíos en la empresa”. Crear valor a través del análisis de las redes sociales, red de consumidores, cambio social, credibilidad de la información y resultados fueron algunos de los temas que se abordaron en este evento que contó [...]
When we talk about analyzing the value of a company or a capital investment in equipment, R&D projects, new plants, new machinery, or future ventures into new markets as well as expansion and inclusion of new activities, we have a various range of techniques to measure the capital investment appraisal. Like Ian Giddy says, “finding [...]
The social media website Facebook (FB) is making changes in its look, adding new features to improve the experience in their site. According to an Engineer Manager at FB, “it will be easier to keep up with the people in your life no matter how frequently or infrequently you´re on FB”. New feeds will act [...]
I found an interesting situation related with the Pharmaceutical Companies and Facebook. In August 15 of 2011, no more than a month ago, these companies started to be legally required to disclose all the information related with benefits, risk, and contraindications of their products and if they sponsorship friendly or useful information about diseases in [...]