Pfizer´s Exubera: Changing the strategy, looking for new customers

By |2013-09-11T03:55:28-04:00Junio 28th, 2012|

As we saw in the Eli Lilly case, the company tried to sell products like the synthetic insulin Humulin, where really there was no market that has willing to pay premium prices, no pain found, and as Adams (2002) tells us, first we have to validate the market and ask what product customers want. In this [...]

Drug Companies vs Facebook

By |2013-09-06T17:45:01-04:00Septiembre 22nd, 2011|

I found an interesting situation related with the Pharmaceutical Companies and Facebook. In August 15 of 2011, no more than a month ago, these companies started to be legally required to disclose all the information related with benefits, risk and contraindications of their products and if they sponsorship friendly or useful information about diseases in online [...]

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