Kit Kat: The rising power of customers

By |2020-04-02T20:28:01-04:00Agosto 29th, 2012|

The marketing communications theories have changed in the last decades, the traditional way of making advertising has less influence, the mass market have been impacted by technology, making it more shrunk and fragmented. This has made traditional advertising model more expensive and less effective. Internet has made 2 great things, individualization and customizations of marketing and [...]

The Community Managers, Do we need them?

By |2023-07-15T11:03:49-04:00Septiembre 11th, 2011|

Reading the article “Blogging: A new play in your marketing game plan” it´s very clear that now and in the future this new medias (including blogs, forums, Facebook, Twitter, Linkedin, Youtube, and any other new social network) are going to be one of the most important ones to connect and be related with customers and [...]

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