Cirque du Soleil: An example of a Global Export Company
The world known Cirque du Soleil is at this days the largest cultural export company of Canada (Nestruck, 2009), growing [...]
FDI in Developing Countries: The Chilean Mining Experience
In the decade of the 60ies, the 45 percent of the copper production was in US Company´s hands, being the [...]
Stages of Marketing Research Process
Step 1: Problem Definition The first step in any marketing research project is to define the problem. In defining the [...]
Wendy´s Case: Marketing Research to Resolve a Management Problem
Executive Summary Wendy´s is a restaurant chain that is immersed in the Fast Food Restaurant Industry where we can find [...]
Statistical Methods: Helping Dell to Promote Products
The company Dell has conducted a survey to their recent purchasers of Dell PCs and notebooks. One of the goals [...]
Marketing Research: Subaru´s Looking for Long-term Relationship with Customers
We can describe customer loyalty as the fact that people chooses to buy or use a particular product, brand or [...]
Starbucks: A Marketing Research Lesson
When thinking in Starbucks, we recall on one of the largest coffeehouse companies in the world (Malhotra, 2010). But what [...]
Research Design for Accurate Decisions
Since Dell Inc. was created, their main strategy has been to use a low-cost and direct-sales model focused on maximizing [...]
Egreso Alumnos 2011 MBA Universidad de Chile
El 05 de enero, el Magíster en Gestión y Dirección de Empresas (MBA) graduó a los alumnos de las versiones [...]
The Right Interviewer for the Right Market
The company Dell Inc. competes in an intense and growing market, with a large number of competitors, however, it is [...]
Company Analysis: International Business Machines (IBM)
The main purpose of this paper is to analyze the company International Business Machines (IBM) from the standpoint of their [...]
Use Simple or Complex Evaluation Tools: The Facebook Example
When we talk about analyzing the value of a company or a capital investment in equipment, R&D projects, new [...]
Stock Buy-Backs: What do the Executives Have to Say?
In times when markets are getting out of recessions or there is a bad performance of the stock markets, there [...]
Diplomado Marketing Decisional Universidad de Chile – Movistar
El pasado 30 de noviembre, en Auditorium de Ingeniería Industrial, se realizó la Ceremonia de Egreso de la 2da versión [...]
Profits for the Future Retirement: Alternative Asset Classes
Beyond the three primary asset classes where we find bonds, stocks and cash, we have many other types of investments [...]