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Innovation in the insulin´s industry: Eli Lilly & Pfizer

By |2020-04-02T20:28:02-04:00Julio 10th, 2012|

Introduction The focus of the present paper is to understand why the pharmaceutical companies Eli Lilly and Pfizer failed in the introduction of what was supposed to be priced premium innovative products like the 100% pure synthetic insulin “Humulin” or the inhalable insulin “Exubera” and make the correspondent recommendations for the future develop of the firms. [...]

Company Analysis: International Business Machines (IBM)

By |2013-09-13T20:49:57-04:00Diciembre 12th, 2011|

The main purpose of this paper is to analyze the company International Business Machines (IBM) from the standpoint of their fixed income securities and equity, and the Industry where is immersed. The analysis is going to be made from different points of view, passing through the financial states, products and services, strategic position among others, and [...]

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